A journey into another dimension
THU 21–SAT 23 JUNE 2012

PRIVATE VIEW:
THU 21 JUNE 6.00–9.00PM
GALLERY OPEN 12.00–6.00 PM

www.ericaseccombe.com.au

Our first year saw the production of a conference on curating science, exhibitions focusing on new technologies paired with sustainable and Fair Trade ideas, explorations of design practice through critical engagement with the design community, and presentations of innovative/experimental approaches to material research by artists and designers. In July 2012 we will open parallel practice and gallery, So Weit, die Zukunft (SWDZ), in Vienna.

If you are a designer, an inventor, a New Aesthetician — if you create or produce work at the edge of the future — feel free to knock (in analogue or digital sense) at our door.

Private View: 17 May – 6.00 – 9.00pm
Exhibition Runs: 18 May – 01 June 2012
Artists Talks : 26 May – from 3.00pm

RSVP:
lila.benini@gallerynosco.com
by the 14th May to be included on the guestlist

*news* Please join us from 4-6pm Thursday the 19th April and 2-6pm on Saturday for free wine and nibbles at the close of ‘Hats’.

http://norubbish.co.uk/
www.martinabohn.com
http://sophiebealemillinery.com/
www.yashkathor.com

This innovative method allows Silo to create forms impossible with metal molds, retaining the muscular, limb-like feel of the fabric in a material durable enough to take the shape of tables and chairs. Colours persist throughout the material, so that cross-sections reveal granular textures and allow for playful applications.

Silo’s experimental approach has allowed the duo to develop a unique relationship with Jablite, a leading UK supplier of EPS insulation products, in whose factory they have currently taken up the role of ‘Designers in Residence’. At So Far, the Future they will present a tableau of new creations, ranging from playful objects and wearable forms to functional furniture – transforming the scene into one full of unexpected forms and colours, as their creations take on a strange life of their own.

_SILO
Silo is the design studio formed by Attua Aparicio and Oscar Wanless. Silo focuses on study through experimentation, working with industrial materials and methods with the aim of adapting them by finding new processes that work with their own unique handcrafted, yet high-tech approach. Silo is on The Design Museum’s long list for the fifth annual Designs of the Year Awards. Their work can be seen at the Design Museum from 8 February to 15 July 2012.

www.silostudio.net

_Jablite
Jablite is one of the UK’s leading suppliers of EPS insulation products and solutions. Jablite manufactures a wide range of roof, wall and floor insulation products and offers standard products as well as a bespoke design and technical development service. Jablite’s two manufacturing sites are IS0 14001 and ISO 9001 certified.

www.jablite.co.uk

Silo’s new range of bracelets is available at SFTF from 15 March 2012

Where comfortable experiences usher our lives beyond comfort zones.
Onomatopee Projects presents Eindhoven’s top design and art talents and reflects on currents in their practice in collaboration with the RCA’s Critical Writing in Art and Design course.

24–26 February
Talk, launch and opening: Friday 24 February, 8pm
25–26 February 12–6pm

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At So Far The Future, Onomatopee stages a group exhibition of the 2011 series entitled Comfort Zone & Disillusion and launches the box-set with the 4 publications plus a textual compendium — in collaboration with the Royal College of Art’s Critical Writing in Art and Design course — which deepens this year’s theme using the artists variables and beyond. The Nest 2011 “unsolicited advisers” are DIY event stylists heyheyhey, surreal architect Willem Claassen, hedonistic ecologist Nacho Cabonell and bottom-up urban-carthographer Jozua Zaagman.

Our age is characterised by the cumulative establishment of “comfort zones” in which we feel at home. We surround ourselves with objects like furniture and various accessories, with social events such as festivals, high teas, or visits to cinema that suits our disposition: that enable us to “get away from it all” and offer “a necessary time to relax”, to be with each other or “to live the family domestics”. This comfort zone is the cultural denominator for a very narrow understanding of what is private, both in a mental as a spatial perspective.

In recent decades the idea of the “wellbeing” has become strongly embedded in our cultural expectation: we now simply expect increasingly good healthcare, spare time, holidays and trips, domestic luxury and so on. This expectation used to commensurate with increased purchasing power. Meanwhile, the Wall collapsed and the free market became free for the world at large, making the rich West’s competitive position, an illusion. Despite the warning of the credit crisis, a culture of greed has remained submerged within the ashes. There is increasing support for a policy that the leftist desire for mercy and the right’s desire to reduce taxes unifies: a policy that effectively feeds off all of its own excesses…

Cultural and economic innovation stems precisely from progressive attitudes: from progressive qualities of “innovative thinking”. Effectively this means that we, you and I, should overcome our primal urge to “the comfortable”. We need to dare to acknowledge our assumed reality as an illusion and dare to experience this illusion. The disposition of disillusion, the ability to rethink and reposition your desires and character, are pious positions in a spoiled culture.

With:
heyheyhey
Willem Claassen
Nacho Carbonell
Jozua Zaagman

Featuring textual reflections by:
Arie Altena, Michiel Huijben, Freek Lomme, Andreas Müller, Julie Taraska, Marco Tobasso, Gerben Willers, Ellen Zoete.
And contributions of students of the London Royal College of Art’s Critical Writing in Art & Design course: John Dummett, Peter Maxwell and David Morris.

Curator / managing director / chief editor: Freek Lomme
Project manager/ final editor: Ellen Zoete
Assistance: Maartje van der Schoot
Graphic design: Raw Color
Made possible thanks to: BKKC/province of Noord-Brabant and Municipality of Eindhoven

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www.onomatopee.net

Email info@so-far-the-future.co.uk for more information and to express interest in participating.

Printed by K2 Screen onto NASA space blanket

Size: A1, shipped in envelope folded to A6

£65
+ P&P

Pack of 12 5g mini-packs in 5 colours.

£11.50
+ P&P